iOS IDFA

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iOS IDFA

Bruno Roggeri
Hi all,
 
As many others working in advertising companies I've been following very closely the announcement of Intelligent Tracking Prevention in the upcoming Safari 11. I wanted to get your thoughts about aligning the browser with the rest of the iOS platform: instead of relying on cookies, how about making the IDFA available in the browser ?
 
I see many advantages to this solution:
- It offers simple and global privacy controls to the user, on par with the iOS app ecosystem:
  - Users may reset their ID at any time from their phone
        - They can also easily completely opt out of personalized advertising
- It removes the need for "cookie matching" between advertisers and publishers on the web, which is responsible today for a big share of the network overhead
 
Is that something that Apple would consider aligned with the way they want to put users in control of their privacy ?
 
I'd be happy to open a bug and post a patch if it helps the conversation (especially what should be done in private mode and/or if the users activate the DNT option).
Thanks,
Bruno

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